By Jim Sterne
Artificial Intelligence for Marketing offers a tightly-focused creation to computing device studying, written in particular for advertising and marketing execs. This booklet will not train you to be an information scientist—but it does clarify how synthetic Intelligence and desktop studying will revolutionize your company's business plan, and train you the way to take advantage of it so much successfully. facts and analytics became desk stakes in glossy advertising, however the box is ever-evolving with facts scientists continuously constructing new algorithms—where does that depart you? How can dealers use the newest info technological know-how advancements to their virtue? This ebook walks you thru the "need-to-know" points of synthetic Intelligence, together with usual language processing, speech reputation, and the ability of computing device studying to teach you ways to utilize this know-how in a pragmatic, tactical way.
Simple illustrations make clear advanced thoughts, and case reviews exhibit how real-world businesses are taking the following step forward. common, pragmatic, and without math required, this ebook may help you:
- Speak intelligently approximately man made Intelligence and its merits in marketing
- Understand how sellers with no information technology measure could make use of computing device studying technology
- Collaborate with information scientists as a topic specialist to aid advance focused-use applications
- Help your organization achieve a aggressive virtue by means of leveraging modern know-how in marketing
Marketing and knowledge technology are fast-moving, turbulent spheres that regularly intersect; that intersection is the place advertising and marketing execs decide up the instruments and strategies to maneuver their corporation ahead. synthetic Intelligence and laptop studying offer a data-driven foundation for extra powerful and intensely-targeted advertising strategies—and businesses that successfully make the most of those most recent instruments will achieve the convenience available to buy. Artificial Intelligence for Marketing presents a nontechnical crash direction that will help you remain prior to the curve.
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Artificial Intelligence for Marketing: Practical Applications (Wiley and SAS Business Series) by Jim Sterne