By Alex Berson,Kurt Thearling,Stephen Smith
Are you totally harnessing the ability of knowledge to aid administration and advertising judgements? you'll, with this one-stop advisor to choosing the proper instruments and applied sciences for a cutting-edge facts administration process outfitted on a buyer courting administration (CRM) framework. Authors Alex Berson, Stephen Smith, and Kurt Thearling assist you comprehend the rules of information warehousing and information mining platforms, and punctiliously spell out options for making use of them in order that your corporation will get the largest pay-off possible.
learn about on-line Analytical Processing (OLAP) instruments that speedy navigate inside your accumulated info. discover privateness and criminal issues...evaluate present information mining program packages...and enable real-world examples exhibit you ways info mining can influence -- and increase -- your whole key company approaches. begin uncovering your most sensible clients and delivering them the goods they honestly wish (not what you think that they want)!
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Building Data Mining Applications for CRM (Enterprise) by Alex Berson,Kurt Thearling,Stephen Smith