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Download e-book for iPad: Digital Advertising: Theory and Research (Advances in by Shelly Rodgers,Esther Thorson

By Shelly Rodgers,Esther Thorson

Digital Advertising bargains an in depth and present assessment of the sphere that attracts on present study and perform through introducing key techniques, versions, theories, assessment practices, conflicts, and concerns. With a stability of thought and perform, this e-book is helping give you the instruments to guage and comprehend the consequences of electronic advertisements and promotions campaigns. New to this version is dialogue of huge facts research, privateness matters, and social media, in addition to notion items through major practitioners. This e-book is perfect for graduate and upper-level undergraduate scholars, in addition to lecturers and practitioners.

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Digital Advertising: Theory and Research (Advances in Consumer Psychology) by Shelly Rodgers,Esther Thorson

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