By Shaoming Zou,En Xie,Chengli Shu
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Company version techniques are conceived and applied by means of a distinct kind of entrepreneur: company version pioneers. This ebook provides 14 compelling case experiences of industrial version pioneers and their businesses, who've effectively brought new enterprise rules to the marketplace. The examples variety from industries similar to retail, media and leisure to providers and commercial initiatives.
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Global Marketing Strategies of Emerging Market Firms (Advances in International Marketing) by Shaoming Zou,En Xie,Chengli Shu