Australian Oceanian History

Download e-book for kindle: Inside Spin: The dark underbelly of the PR industry by Bob Burton

By Bob Burton

Public kin execs invisibly effect almost about each information tale we learn, see and listen to. much more major is what they be able to maintain out of the inside track altogether.

Inside Spin is the 1st backstage research of the billion greenback a 12 months Australian PR undefined. Bob Burton illuminates the hardball and tender strategies utilized by PR businesses to smother dissenting viewpoints, masks sponsors, court docket reporters, assault company opponents and effect politicians. via specific case stories from either inner most and public sectors, he indicates simply how a lot PR filters what we see, pay attention and examine the corporations that impact our lives and form our society.

Inside Spin is a searing divulge of the impression and the deep-pocketed corporations they serve.

'While newshounds hand over to the expanding mastery of the incorrect information undefined, media shoppers will extra frequently have to develop into their very own gatekeepers. Bob Burton's Inside Spin is a complete guidebook.'
Chris Masters, ABC television 4 Corners

'A punchy and passionate publication that tells us issues we have to learn about either PR and journalism.'
Margaret Simons, writer and journalist

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Inside Spin: The dark underbelly of the PR industry by Bob Burton


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