By Bret Williams,Cyndi Williams
- Strategic making plans for maximizing your Magento 2 store's operations and sales.
- Important instructions and recommendation for optimizing your Magento 2 store.
- Packed with screenshots and step by step directions to leverage the masses of Magento 2 features.
Magento 2 has been thoroughly re-written and re-designed to take the world's preferred open resource e-commerce platform to new heights of productiveness and usefulness. With this overhaul comes more advantageous possibilities to leverage the world's so much profitable open resource e-commerce platform on your on-line retail and wholesale business.
The concentration of this publication is on operational elements: these activities you, as a owner, can take to offer your shoppers a extra pleasant purchasing event. during this consultant, we delve into all features of coping with a Magento 2 shop, from product construction to advertising, client administration to look engine optimization. This publication is not just a step by step path in constructing your Magento 2 web site, it will likely be a convenient reference as proceed to enhance and refine your on-line presence.
What you'll learn
- Strategies for growing a number of shops inside a unmarried Magento installation.
- Use of advanced product varieties similar to bundles, downloadables and digital products.
- Configuring funds, delivery and taxes.
- Accommodating a number of languages and currencies.
- Installing and configuring themes.
- Managing content material and seek engine optimization.
- Creating promotions, up-sells and cross-sells.
- Leveraging the client dating gains of Magento 2.
- Securing and optimizing your installation.
About the Author
Bret Williams, for over twenty years, has engineered the production of countless numbers of web sites, together with many advantageous e-commerce homes, in addition to numerous net “firsts.” starting with model 1.3 of Magento CE, Bret started an odyssey of changing into one of many superior specialists on leveraging Magento to construct winning on-line companies. this present day, as CEO of novusweb llc, Bret maintains to supply e-commerce administration prone from his workplace in Austin, Texas. Bret authored the wildly well known getting to know Magento and is co-author of the studying Magento 2 moment version, either Packt Publishing titles. His corporation additionally owns MageDaily.com, a Magento information and reports web publication, and MageRevolution.com, promoting Magento enhancements.
Cyndi Williams has labored along Bret Williams—her husband of 35 years—building and dealing with e-commerce options, together with their very own winning on-line enterprise, which they tested in 2005, and later bought in 2009. As President of novusweb, llc, that is dependent in Austin, Texas, Cyndi makes a speciality of handling on-line operations for decide upon consumers. Cyndi is a professional in working Magento-based shops, in addition to success, ads, and social media management.
Table of Contents
- Introducing Magento 2
- Settings and Configurations
- Catalogs and Stores
- Preparing to Sell
- Content and SEO
- Promotions and Communication
- Security and Administration
- Startup Checklist
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Additional info for Learning Magento 2 Administration
Learning Magento 2 Administration by Bret Williams,Cyndi Williams