Download e-book for iPad: Marketing and Football: An International Perspective (Sports by Michel Desbordes

By Michel Desbordes

soccer is arguably some of the most very important activities on this planet, and the promoting of soccer has develop into an more and more very important factor, as golf equipment and product proprietors have to generate extra profit from the game. In a much wider context, soccer advertising and marketing has additionally turn into a benchmarking commonplace for different activities to benefit from around the globe. The practices and tactics of such a longtime are vital classes for these activities that are but to maximize on their strength profits, and supply attention-grabbing classes in activities advertising normally.

Marketing and soccer: a world approach is the 1st publication to supply a accomplished and completely international method of this topic. Written by way of a world staff of individuals who're prepared researchers within the box, it examines in components: the learn of soccer advertising and marketing in Europe and the advance of a advertising devoted to soccer, with the query of the ecu instance getting used all over the world. A floor breaking textual content, it offers the reader with:

* Contributions from the united kingdom, Norway, France, Italy, Germany, Spain, Portugal, eire, Finland, Scotland, Brazil, Japan, united states, Canada, Argentina, Korea and Australia
* Interviews with expert activities sellers representing many of the greatest golf equipment around the globe: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR

Marketing and soccer: a world approach is a seminal textual content in order to pave the way in which for destiny teachers and practitioners to paintings, it's the first ebook to debate and circulate in the direction of a advertising devoted to football.

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Marketing and Football: An International Perspective (Sports Marketing) by Michel Desbordes

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