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Download PDF by Emmanuelle Rigaud-Lacresse,Fabrizio Maria Pini: New Luxury Management: Creating and Managing Sustainable

By Emmanuelle Rigaud-Lacresse,Fabrizio Maria Pini

Presenting a imaginative and prescient of the posh area and its administration, this edited ebook describes “the new luxurious” via a accomplished view of the price chain, from idea to industry. The authors argue that the most features of “luxury” are associated with particular assets and advantage came across through the price chain and that price is because of the the interplay among the emblem and stakeholders, and extra accurately with their consumers. Taking an interdisciplinary strategy, New luxurious Management encompasses either strategic and practical features of luxurious administration, offering cutting edge ideas to the winning production and administration of price around the association, from management, human assets, monetary administration, advertising and financial perspectives.

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New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury) by Emmanuelle Rigaud-Lacresse,Fabrizio Maria Pini

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